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Riku Tanaka
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Design
January 8 11:12

Mercedes-Benz and James Cameron produce an Avatar-inspired concept car

Mercedes-Benz channeled James Cameron's hit film Avatar’s creative universe in its most recent concept car. The result is an electric self-driving vehicle shrouded in bionic aesthetics in an interpretation of how humans and technology can live in harmony.
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The suitably named AVTR (Advanced Vehicle Transformation) concept was shown on Monday night at CES 2020, the huge annual tech expo, held in Las Vegas. Like most concept cars, the design is polished, outlandish and somewhat out-of-the-box.

The car’s body has many multi-directional movable surface components which act as bionic flaps and resemble reptile scales upon close inspection. On the subject of animals, the AVTR can also move sideways by 30 degrees in a kind of “crab-like” movement which gives it agility.
All things considered, this is only a for-show vehicle. This implies the Vision AVTR won't be accessible for purchase now, one year from now or even in five. Be that as it may, as Ola Källenius, Daimler's Chairman and the head of Mercedes-Benz noted on Monday night, “show cars are here to spark our imagination, just like science fiction movies do.”
The idea being that such outlandish premises, occasionally produced by car munufacturers, not only promotes innovation and creativity among designers and engineers, , it can likewise signal where the automaker is headed. For Mercedes, the bigger-picture message that Källenius was pushing Monday evening during his CES 2020 keynote was sustainability throughout the life cycle of the vehicle’s production; from the plant it is produced in to materials that are utilized in the battery that powers it.
The pedals and steering wheel are absent in the unveiled vehicle considering that it is hypothetically exclusively self-driving. The inside is made out of entirely sustainable materials and the console has a wide display that seemingly sweeps over the whole front dashboard.
Once inside the cabin, the vehicle (theoretically) recognizes their pulse and breath of the user after the car is activated with the help of the center console. The user manipulates a projected light to sel ect fr om a series of icons and makes a fist to activate the icon and engage the driving mechanisms of the vehicle.