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Riku Tanaka
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December 5 09:11

Reddit's monthly active user base grew by 30% since last year to 430M

The social media network's monthly active user base grew by 30% year-on-year to arrive at 430M in 2019. The company also announced that the site amassed 199 million posts, 1.7 billion comments and 32 billion upvotes.
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Reddit's monthly active user base grew by 30% since last year to 430M
Reddit released its end-of-the-year review today which showed that the social media network user base grew by 30% year-on-year to arrive at 430 million monthly active users in 2019. The figures showed that the site amassed 199 million posts, 1.7 billion comments and 32 billion upvotes, according to the retrospective report.
In a similar report from 2018, Reddit announced that its monthly active users reached 330 million users, which beat Twitter’s figures.
The most popular post this year, ranked by number of upvotes, referenced Reddit's US$300 million Series D financing round, which was led by China's Tencent in February. After the fundraiser was over, the company was valued at US$3 billion. Before the fundraiser took place, the site’s users were worried that the financing would bring about Chinese regulatory control, which drove users to spam the site with pictures that would be banned in China. One such photograph was of "tank man" at Tienanmen Square, which at that point turned into the most popular post, with 228 thousand upvotes.
News communities were among the most prominent in 2019, with the top 50 groups growing by 17% since last year. Reddit added its "news" tab last year to bring more traffic to the best stories, a strategy that seems to have paid off, according to the growth spike. The most popular stories of 2019 featured Robert Mueller's hearings, the present presidential indictment inquiry, the protests in Hong Kong and climate change and that's only the tip of the iceberg.
What Reddit's end-of-the-year summary didn't disclose was actual numbers of online visits or the company’s income. According to data from eMarketer, Reddit was expected to reach US$119 million in US advertisement revenue this year, which converts to a 0.1% of the US digital adspace. By 2021, analysts predict the company will dramatically increase those incomes, to US$261.7 million, to guarantee a 0.2% share.