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Ilya St
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November 11 21:41

After Singapore debut, Taobao is set to open another concept store in Malaysia

Taobao’s objective is to expand its reach to consumers in practically every demographic, with specific focus on those that are not yet familiarized with buying goods on the internet
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Recently, Malaysian brands BigboxAsia, Redtick, Deep Furniture and others took part in the Singles’ Day online shopping craze and advertised many discounts for their customers prior to the 24-hour frenzy that is Double Eleven. As part of the festival’s promotion, Alibaba Group showed a sneak peak its brand new Taobao concept store in the form of a virtual tour that featured products from the aforementioned brands. 
The new location will be called Taobao Store by Lumahgo, and will be located at the MyTOWN Shopping Center in Kuala Lumpur. The announcement closely follows Taobao’s debut concept store, which was opened in Singapore’s Funan Mall.
The store’s concept is to give classic offline shopping a digital twist by using Alibaba’s technologies and big data concepts while providing goods and services to non-tech savvy clients, which are its primary target audience. 
“Having a physical space means shoppers will be able to touch and feel a variety of products in person before making a purchase on the Taobao app simply by scanning a QR code, with the help of our staff at the store,” according to Fabian Kong, CEO of Lumahgo New Retail, the store’s partner.
“The opening of our latest Taobao store demonstrates our commitment to local shoppers and brands, as we further localize services and experiences for the Malaysian market. We are excited to share a glimpse of this upcoming space as part of our 11.11 celebrations this year, emphasizing how we will integrate local brands and merchants with our New Retail vision,” said Jess Lew, marketing manager of Tmall World Malaysia, adding that Malaysia is one of the company’s prioritized markets and is vital to its international strategy.
Meanwhile, MyTown’s central manager, Azhan Che Mat commented on the opening by saying that the Taobao Store’s digitalization and personalization of the shopping experience will be “an exciting addition” to its list of innovational tenants.