Juul might face charges for gathering consumer data without consent
E-cigarette producer, Juul, was sued for obtaining online consumers’ biometric data. Data collection was used as a method to verify age and stop all possible illicit sales.
Complaint was sent on Thursday in the US state of Illinois, accusing the company of breaking a state law. It makes it mandatory for firms to obtain consumer consent before collecting personal data.
Similar complaint was filed against WeWork this week. Real estate firm might have tracked people in their offices with the help of data gathered from facial scans. WeWork never asked for a written consent to do this.