Booking.com launches ride-hailing in Singapore through Grab partnership
Aside from finding transportation directly within the Booking.com app, customers will also be able to make payments using the app’s many preferred payment options, such as credit card, PayPal, WeChat Pay and others. Along with the convenience of cashless pay comes the benefit of being able to pay in local currency, which helps to break down language and currency barriers which may dissuade potential customers from travel.
The use of the newly integrated service is already available in Singapore starting today, and will become available in Thailand and Indonesia by the end of 2019. Countries including Malaysia, Myanmar, Vietnam, Cambodia, and the Philippines will be able to take advantage of the service in the first few months of 2020.
Bryan Batista, the CEO of Booking.com’s transportation division, released a statement where he explained the latest integration of services with Grab is part of a wider partnership strategy between the two companies, and that they plan to continue developing and introducing more services throughout Southeast Asia. Grab has already released the function of direct hotel reservation through its app earlier this year, using service integration provided by Booking.com and one of its subsidiaries, Agoda.
The online reservation platform’s parent company, Booking Holdings has recently invested $200 million into Grab and $500 million into Chinese ride-hailing firm Didi Chuxing, in July, as part of a global effort to integrate ride-haling into its services. The online booking platform already allows its users to pre-book taxis services in more than 120 countries as well as to advance-order rental cars in over 160 countries.