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George Ma
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Food
May 21 11:32

Wired: Artificial meat sales in the U.S. have increased amid supply problems with conventional producers

Unlike farmers who have nowhere to go because of the crisis, Impossible Foods and Beyond Meat can easily stop production or increase it.
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The infrastructure of suppliers working with grocery stores in the U.S. has been disrupted by the pandemic - farmers in the Midwest are forced to kill tens of thousands of pigs, cows and chickens because they have nowhere else to go, Wired writes.
Millions of U.S. customers can not buy natural meat in the store, the publication reports. Amid the problems with farmers, sales of artificial meat began to grow.
According to Nielsen, in the period from February 2 to May 2, 2020, sales of "alternative" meat increased by 264%, or US$25.7 million. The growth rate was also higher than in February, before the crisis. Sales of ordinary meat increased by 45%, or US$3.8 billion. At the same time, artificial meat is more expensive.
In the first quarter, the volume of Beyond Meat deliveries increased by 50% compared to the same period last year, writes Wired with reference to representatives of the company.
But even before the pandemic, artificial meat producers were doing well, Wired notes. Impossible Foods and Beyond Meat have managed to enter the fast food market and now their products can be bought throughout the country, the publication says. Since the beginning of 2020, the number of retail outlets where Impossible Foods are sold has increased 18 times, the company said.
One of the reasons artificial meat producers can grow relatively fast is that they can stop production or, conversely, increase it at any time. Farmers, on the other hand, will have to wait for the animals to grow.
In addition, Impossible Foods and others need less space for production. A representative of Beyond Meat told the publication that he needs 99% less land and 93% less water to make a quarter-pound (113 grams) hamburger meat than a farmer.