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George Ma
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February 27 09:00

Apple forbids Hollywood to defame the iPhone's "honest name"

And Apple's approach is very peculiar.
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Product placement is a special type of advertising in which the device is not shoved off in consumer's face but neatly located somewhere in the background. Each company has its own agreements with the film studios, in which they discuss how their product can be presented to the viewer. And Apple's approach is very peculiar.

Thus, Apple literally forbids all Hollywood to defame the "honest name" of its smartphone and as a result you will never meet in a movie villain who would use a mobile phone running iOS. director Ryan Johnson stated this in an interview with Vanity Fair.
"Apple, they let you use iPhones in movies but, and this is very pivotal if you're ever watching a mystery movie, bad guys cannot have iPhones on camera...every single filmmaker who has a bad guy in their movie that's supposed to be a secret wants to murder me right now," he said.