How to boost holidays sales with Facebook
“We know the holidays are one of the busiest times of the year for many businesses, so having the right resources and skills to manage your business during this time is critical,” Facebook said in a post on Thursday.
According to Ipsos study commissioned by Facebook, in 2018 nearly half of US shoppers had started holiday purchasing routine in November or earlier.
This prompted the social media giant to create special features that will allow small businesses boost holiday season sales using company's apps. Here are some of the features you can start using today to make a better sales pitch.
Facebook has made it easier for businesses of all sizes to create vertical, full-screen ads by introducing customizable templates for Stories. The feature is now available across Facebook, Instagram and Messenger.
Better communications with customers
Earlier this year, Facebook introduced a feature that allows businesses to manage their messages from Facebook Messenger and Instagram Direct in a single location from their Facebook Page Inbox.
It will now introduce new features to Instagram Direct messages to make customer communications more seamlessly and efficiently across our apps, Facebook said.
Tech giant has also created new messaging tools like labels, search and folders allowing businesses staying more organised.
In the coming weeks, Facebook will be rolling out tools like instant replies to let companies automatically respond to initial messages and give people more information about their business.
Business page owners will also be able to set up an “away” message to inform their customers about off hours or create standard replies to answer commonly asked questions.
As Facebook itself wants to be closer to businesses it is generating revenue from, it has announced opening 17 offices and hubs around the world to host "Boost with Facebook Holiday Bootcamp".
This is a training program designed to provide small businesses and nonprofits new skills for managing their business using social media and get them ready for the holiday shopping season.
Over the next 24-hour period the bootcamps will be held in Facebook offices in New York City, Menlo Park, Austin, Chicago, London, Dublin, Berlin, Madrid, Warsaw, Istanbul, Lagos, Johannesburg, São Paulo, Mexico City, Buenos Aires, Singapore and the Philippines.
“We estimate more than 140 million businesses use our apps every month to find new customers, hire employees or engage with their communities,” Facebook said. It added this year it is hosting over 200 free training events for small businesses and nonprofits around the world.