Apple sales are unlikely to be shaken by coronavirus
The analysts from Wedbush Securities shared their forecasts for Apple’s sales in China. According to them, the closure of many shops over the coronavirus spread is unlikely to influence the company’s revenue.
The containment measures will most likely hit the sales. Up to one million if iPhone models can remain on shelves for longer, than they should. Yet the Apple’s most demanded devices will almost definitely simply be sold later, in Q2 or Q3.
Moreso, since the country is not in full shutdown, the number of “late” iPhones is unlikely to rise. 1 million models amount to only 3% of annual sales in China. The impact of the virus is also limited by the fact, that Apple did not launch any big sales in the time of Lunar New Year and the holidays.
Apple is taking the virus seriously. The company does not limit the precautionary measures to simply closing the shops. It also implemented some advanced measures and invited the expertise of doctors and other health experts.